My client, Hahn & Hahn Law, was redesigning their company website and branding, so they asked me to create a series of portraits revealing their attorney’s personalities. They did not want the typical corporate headshots, so I showed them some images on my website for inspiration, discussed the options for portraiture, and then settled on a look and plan to create this series of portraits.

They were careful the pictures did not too rock and roll but in the end, we created a portrait series that people liked very much.

I planned to pose evocative questions to each attorney and push them past their comfort zone so I could find moments in between the questions when they were slightly off-guard to find authentic moments. Additionally, I used humor, stories, and social skills to find those revealing moments when they forgot for a moment, they were sitting for a portrait. Everyone was different and I had to respond to them appropriately. We photographed everyone standing and seated; some on stools and others in chairs and at the end of each 30-minute session we had a great selection of images.

Corporate Portrait Process

For this series of portraits, I used a beauty dish for the key lighting and a large 4x8 reflector on a C-stand to reduce dark shadows. There were two strobe lights on the 9 ft. seamless to give me a clean white background and a clean modern look which is not very uncommon in the world of conservative law firms. I had a seasoned assistant to help with the setup and we shot to a laptop where we could show the portraits to the client and record everyone’s names on each file.

Our lens of choice was a 24-70mm lens and our cameras were Nikon Z9s. We hung a black floppy over their heads to reduce light scatter and a second one behind me to give our subjects a bit of privacy. Additionally, we took direction from the client.

Edward Carreon

In the beginning, he aspired to smuggle gems from Sri Lanka and live on the island of Fatu Hiva where Gauguin painted. Instead, he moved to Micronesia and got lost for two years. Fell in lust. Slid down a coconut tree; very painful. Saw a blue moon. Was attacked by sharks but got lucky. Built houses, speared fish, Fell in love. Went home empty-handed.

Went to school, got bored then graduated. Lived in Mexico, fell in love, and got drunk with a cartel hitman. Lived in an Indian village, broke two ribs, lost all his money on a cock fight, got lost in a cave but now is found. Published widely acclaimed work. Made Mama proud. Worked for newspapers. Worked for The New York Times. Walked in the desert, got a heat stroke, thought he saw God or Jerry Garcia. Recovered. Worked for Life, Fortune, Newsweek, and National Geographic.

Went to Cuba and smoked cigars. Fell in Love. Married in Havana. She saw him coming a mile away. Fortunate tragedy. Recovered. Worked for the New York Times, Discovery Channel, Amgen, Target, etc.

Worked in Latin America. Fell in Love with the wrong woman then Fell in love with the right woman Got Married, wife, kid, beagle, and garden. The whole nine yards. The beagle ate the house. Likes tomatoes, green tea, impossible hikes, and Ayahuasca ceremonies. Most pressing question: "Who are you ?"

https://carreonphotography.com
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Alternative to the typical Corporate Headshot

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